Seasonal Betting Trends Monitor: Core Events & Growth Lessons to Take from Google

 

Punters often bet on an event that interests them, whether playing online casino games or wagering on sports. That's why you'll notice the FIFA World Cup, Super Bowl, UEFA Champions League, etc., naturally attract punters. These major clashes trend online, and many funs of the respective sports know about it.

 

Following patterns at which a particular match or tournament unfolded in the past can aid betting decisions. You can unlock a new profitable betting style by monitoring seasonal gambling trends.

With various sports having their tendencies, we look into some patterns they have taken in the past and what's important in them. This article discusses why you should know these trends and if they are worth the hype.

Why Knowing Sporting Events Could Mean Big Money

The 2023 Super Bowl had about 68,000 attendees, while  88,000+ plus were present when Lionel Messi lifted the 2022 FIFA World Cup. Not to mention the billions of fans following the match on TV, games of such caliber attract punters massively. The ability of sportsbooks to identify such competitions will help make big money.

 

With seasonal betting trends on such events with high followers, bookies spend less on advertising. They only need favorable wagering markets and terms to attract punters to their platforms. Offering promotions like a welcome bonus and other perks will go a long way. This is because punters will want to increase their bankroll by taking the proposal that gathers more users on the platform's path. It results in a win-win outcome for all parties.

Worth the Hype

You may be curious if knowing the trends and patterns of past events in most sports influences outcomes. As we discuss trend predictions in the following top leagues, you will find out if they are worth the hype.

NBA Trends Prediction + Past Performance & Shooting Metrics

The NBA is a major basketball event with a large number of followers. It shows the number of punters wagering on the matches in the Eastern and Western conferences. With each team having a guaranteed 82 matches to play in the regular season, you can watch the patterns and make betting decisions. The home court has been influential over the years, as any team will do all it takes to win in front of their fans. Aside from this, they have better chances of making the playoffs by winning on their home court. This trend has been worth the hype over the years, but we can't downplay the influence of having quality players.

 

NBA playoff qualification is another popular market among basketball fans who love future bets. These are matches where you must consider the trends before wagering. The high intensity of the competition often makes the points scored here fewer, making total bets ideal. But some teams often score high points regardless of the competition. Trends and statistics have proven worthy here, as a champion from the previous season has missed out on the following playoff only twice.

 

Finalists from previous years have missed out only on three occasions, and losing key players often influences it. For the 2024 Playoffs qualifications, Boston Celtics (-8000) and Milwaukee Bucks (-8000) have the lowest odds for qualifying while Washington Wizards (+1100) and Portland Trail Blazers (+1100) are most unlikely to qualify, according to bookies odds. Remember while placing your bet that the availability of top players often influences team performance in the NBA.

NFL at the Midway Mark: Assessing the Season's Progress

The National Football League is another famous league in Europe and it often attracts massive bets from European followers. Betting often starts in December, which marks the beginning of the league, and finishes when the Super Bowl ends in February. The trend for some years now is that sportsbooks record massive bets when the league starts, and this keeps reducing as the season unfolds. It continues until the Super Bowl, whose wagering is often influenced by the teams who made it to the final. The massive betting then returns in September when another season starts.

 

If you're interested in betting on the NFL games, we noticed the following trend about the 2024 NFL games. The season has been slow, with the Quarterbacks recording a low scoring of trends, affecting the total bets. Miami Dolphins appear unaffected as they average 453.3 yards and close to 40 points per game.

Most of the teams that will participate in the NFL playoffs are also emerging. The following teams were expected to qualify:

1. Philadelphia Eagles
2. San Francisco 49ers
3. Seattle Seahawks
4. Dallas Cowboys

Cricket Sports Betting Trends

Cricket is another sport where considering trends can give you a profitable betting experience. It also boasts a high number of followers. Factors like player forms, tournaments, cricketing calendars, the rivalry between teams, available players, weather conditions, and others often influence seasonal trends.

 

Bookmakers offer exciting markets in cricket, especially in tournaments like the 2023 Cricket World Cup in India. Virat Kohli stole the show by scoring 765 runs for India, Reece Topley, with 177.7, had the best batting strike, and Mohammed Shami took 24 wickets. The hosting nation won the tournament, and Virat Kohli had a 45% trend on Google for his outstanding performance.

 

The World Cup success and the increasing popularity of cricket in India have attracted more citizens to sports betting. A study by Statista shows the online betting market will likely hit US$ 1.97 billion this year. The study further reveals that over 18 million Indians will engage in online betting by 2028 as the penetration rate may hit 1.2% from the previous 1%.

Pass the Board Games, and Esports Is Hot Right Now

Esports has gained global recognition in the last decade, and many bookmakers have added cybersports betting to their platforms. As the number of competitions keeps growing, the players keep increasing, as well as punters. Statista studies show the global market hit US$4.0 billion at the end of 2023 and would increase to US$5+ billion by 2027.

 

Trends show football and basketball followers tend to extend their wagering towards FIFA and NBA2K, and new betting offers emerge through them. With more options available even when the NBA and football are on break, betting patterns will change. As more games keep emerging and the gradual regulation of Esports betting in Europe and Asia, more online betting sites will likely adopt cybersports wagering. Operators will also strive to produce more engaging games for their target markets as they offer new betting experiences via Esports.

Super Bowl-related Betting Trends

The Super Bowl has attracted many followers regardless of who is playing, and the half-time musical performances are exciting. Aside from some bookies offering some markets on the half-time show, many questions often trend during the games. Some of the searched questions include topics about:

• Players stats
• Weather
• Team form
• Game rules
• Foods

When the 2024 Super Bowl edition approaches, we noticed some trends in the NFL games this season. The bookies believe the top teams will maintain their positions. The Champion, Kansas City Chiefs, has +600 while the Philadelphia Eagles sit next with +750. It influenced the betting trend, as most Super Bowl punters bet on the top teams.

Now that the stage is set, the Kansas City Chiefs made it to the Finals as expected, and they will play the San Francisco 49ers, who eliminated the Detroit Lions. The bookies now favor the 9ers with -3/-2.5 odds against the Chiefs with +1 odds. Despite being the Chiefs' 4th big game in five seasons, they go into the February 12th Super Bowl clash as underdogs.

What's Driving the Betting Trends – Google Insides Reviewed by BetZillion

 

In the past year, many words from utilities, sports, and entertainment industries trended on Google. Our experts at Betzillion noticed "Lakers" and "Eagles" gained recognition as they increased in search by 60%, and we attribute that to their 2023 performances.

We also noticed increased live streaming in sports as IPL, Cricbuzz, and cricket trended after the ICC World Cup in India. Aside from sports-related most searched words, our team also noticed some new individuals gained recognition in the sports section of Google search queries. The table below discusses some of them.

 

Name	Reasons
Damar Hamlin	Damar Hamlin plays for the NFL team Buffalo Bills, and he collapsed due to Cardiac Arrest against the Cincinnati Bengals in January. He returns to play after making the Bills 53-man roster.
Travis Kelce	Travis Kelce plays as a Tight End for the NFL side, the Kansas City Chiefs. His comment about no one believing they would win the Super Bowl made many searches for his name. The search score further increased when news of him dating Taylor Swift broke out.
Brock Purdy	Brock Purdy entered the team last during the draft but performed excellently for the San Francisco 49ers at the quarterback position.
Lamar Jackson	Another Quarterback in the NFL with an outstanding display for the Baltimore Ravens in 2023. He is an MVP contender with a five-year contract with the NFL side.
Jalen Hurts	Jalen Hurts played for the Philadelphia Eagles in the NFL and had an excellent season in 2023 for Eagles. The quarterback is an MVP candidate and helped them achieve many victories in the league.